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Speaker Presentations

To view each speaker's presentation, click on their name. If the name is not hyperlinked, the speaker did not have a presentation.

Influencer Marketing: Seek Out and Build Rapport with Brand Ambassadors
Bill Karz, Vice President Digital Marketing, Discover Los Angeles, @discoverLA, @BillKarz
Christina Sponselli, Director of Social Media, University of California, Berkley

How to Win Budget Dollars for Paid Social From C-Suite Skeptics
Lauren De La Fuente, Vice President Marketing & Communications, Boingo Wireless, @laurendela
James Chong, Senior Manager, Customer Engagement, TOMS, @jameschong

Video Strategies With the Lens Focused Sharply on ROI
Cynthia Curiel, Sector Vice President, Communications, Northop Grumman Corporation
Sahana Jayaraman, SVP and Head of Digital Brand Lab, Hotwire PR, @hellosahana

Luncheon Keynote Presentation: How to Be an Online Influencer--for You Brand But Mostly for Yourself!
John Lincoln, Author, "Digital Influencer: A Guide to Achieving Influencer Status," and CEO if Ignite Visibility, @johnelincoln

Snapchat vs. Instagram Stories--or Both?
Matt Steele, Social Media & Public Relations Supervisor, San Diego Zoo Global, @sandiegozoo
Brycie Jones, Senior Communications Officer, Bill & Melinda Gates Foundation, @bryciejones

Use Facebook Live to Harness the Power of Live Streaming for Your Brand
Nicole Steiner, Head of Social Media, DocuSign, @caitlinangeloff
Kerianne Mellott, Social Media Director, eHarmony, @Kerri_Mellott

Humanize (and Visualize) Your Organization With Instagram
Sara Baumann, Public Relations Manager, Hotel del Coronado
Margaret Coleman, Director, Digital Platforms, Certified Angus Beef, LLC

What's Next in Social Media
Chip Ross, Director, Social Media Marketing, tronc
John Carroll, Manager of Local Business Outreach, Yelp

Bonus Items: