Speaker Presentations
To view each speaker's presentation click on their name.
Media Pitching & Social Media: What's Working Now
Michael Smart, Principal, MichaelSMARTPR, @michaelsmartpr*
*To receive Michael Smart’s presentation, please email [email protected]
How to Measure Media Coverage and Tie It to Organizational Goals
Heidi Mock, Senior Director, Analytics & Insights, Time Warner Cable, @HeidiMock1, @TWC
Johna Burke, CMO, BurrellesLuce, @gojohnab, @BurrellesLuce*
*Johna Burke's presentation is not available for download.
Case Studies: Media Pitches That Worked
Chris W. Ullman, Managing Director and Director of Global Communications, The Carlyle Group
Gay Pinder, Director of Media Relations, Towson University, @TownsonUNews
Allison Robins, Director of Global Public Relations, Zumba Fitness, @allison28
Luncheon and Keynote Panel: Journalists on Chairs - How Their Jobs Have Change, and How That Changes Your Job*
Abha Bhattarai, Reporter, The Washington Post, @abhabhattarai
Kevin Baron, Executive Editor, Defense One, @DefenseBaron
Amy Brittain, Reporter, The Washington Post, @AmyJBrittain
Helena Bottemille Evich, Reporter, POLITICO, @hbottemiller
*This session does not have slides. It is a panel discussion.
Social Media Case Studies: Tactics That Connect Your Brand With the Media - and Your Customers
Isabel Lara, Director of Media Relations, NPR, @isalara
William Gray, Media Relations Specialist, Center for Public Integrity, @BGPublic, @Publici
Kurt Wirth, Social Media Manager, Geico, @Kurt_Wirth
Media Training Clinic - Managing the Message When the Heat Is on Your Organization
Julie Murphy, Partner & VP, Public Relations, Sage Communications, @julielizmurphy, @sagecomm
Tara Mullins, VP, Media Influence, Ogilvy Public Relations, @JenRisi, @Ogilvy
Media Pitching Clinic: Work in Teams and Have Your Pitch Evaluated
Regina Davis, Director of Communications, National Association of Regulatory Utility Commissioners, @NARUC
Raschanda Hall, Director of Global Media Relations, @RaschandaHall, @BusinessWire
Erica Moody, Associate Editor, Washington Life Magazine, @ericalynnmoody, @washingtonlife
Michelle Goldchain, Editor, Curbed DC, @goldchainam
Bonus Items: