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Interactive Clinic: Create Measurement Dashboards That Communicate PR’s Business Value
Inga Starrett, Senior Vice President, Analytics, Weber Shandwick, @webershandwick
David Hebert, Internal Communications Chief, U.S. Geological Survey, @DaveAHebert
Katie Delahaye Paine, Founder and CEO, Paine Publishing, LLC, @queenofmetrics

Case Study I: PR Measurement at Work in the Real World
Danielle Brigida, National Social Media Manager, US Fish and Wildlife Service, @USFWSHQ@starfocus

Turn Social Media Listening Data & Analytics Into Business Opportunities
Caitlin Mills, Director of Public Relations and Social Media, Planit, @planit
Michelle Vangel, VP of Insights, Cision, @Cision
Johna Burke
, EVP, BurrellesLuce, @gojohnab

Case Study II: PR Measurement at Work in the Real World
Beth Perell, Vice President, Communications and Information Management, Goodwill Industries International, Inc., @GoodwillIntl

Luncheon Keynote Presentation: What’s the Measure of Your Digital Footprint?
Michael Fertik, Author, "The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset"; Founder and CEO, Reputation.com, @michaelfertik@Reputation_Com

Case Study III: PR Measurement at Work in the Real World
Stephen Payne, Vice President, Corporate Communications, Feld Entertainment, @savethecircus@RinglingBros

How to Tie Social Media Engagement to Business Objectives (Sales, Leads, Volunteers)
Monique Terrell, Director of Digital Strategy, College of American Pathologists, @moniqueterrell@pathologists
David Geddes, PhD, Principal, Geddes Analytics LLC
Dan Hindin, Vice President, Global Digital Research & Analytics, Ketchum, @DanielHindin@KetchumPR

Integrated Measurement: How to Sell PESOs to Senior Leaders & Clients
Meredith Stevens, Director of Digital Strategy, National Cattlemen’s Beef Association, a contractor to The Beef Checkoff, @Beef
KayAnn P. Schoeneman, Vice President, Research, Ketchum Global Research and Analytics, @KetchumPR, @KSchoeneman
Sandy Malloy, Manager, Licensing & Content Development, Business Wire, @BusinessWire
Heidi Mock, Senior Director, Analytics & Insights, Time Warner Cable, @TWC

Case Study IV: PR Measurement at Work in the Real World
Maria Saltz, Senior Manager, Social Media Analytics, Adobe, @MariaSaltz@Adobe

Bonus Items: