Executive Vice President
Strategy One, US
Pauline Draper-Watts is Executive Vice President of StrategyOne’s US Communications and Measurement Analytics group.
Pauline is passionate about good research and solid media analysis that demonstrate the effectiveness of communication. Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional metrics.
One of the thought leaders in the industry, she has presented at conferences for the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the Institute for Public Relations, (IPR), the International Association for Measurement and Evaluation of Communications (AMEC) and the Word of Mouth Marketing Association (WOMMA) in addition to speaking at client conferences, leading workshops and guest lecturing for academic institutions.
Pauline is past Chair for the IPR’s Commission on Public Relations Measurement & Evaluation which exists to develop and promote standards and methods for public relations research, measurement and analytics that contribute to ethical, strategic and effective public relations. In this role she worked with AMEC, the Global Alliance, the International Communications Consultancy Organization (ICCO) and the PRSA to craft the “Barcelona Declaration of Measurement Principles.”
Prior to joining StrategyOne, Pauline has had a wealth of communications measurement and research experience. She co-founded Precis, one of the early media research and analysis companies. When this was acquired by Millward Brown, she moved from the UK to the US to establish the US division and develop greater insights by integrating news and social media with more traditional market research. Most recently she was a Senior Vice President with PRIME Research, a global strategic communications research company.
She has been a judge for various awards, including the PRSA Silver Anvils and PR Week Awards, the IPR Jack Felton Golden Ruler Award and is the recipient of three AMEC gold awards for media analysis.
Pauline has co-authored various papers including “Trends in Informal WOM – Information and Usage” for WOMMA’s Measuring Word of Mouth, Volume 4, “Using Public Relations Research to Drive Business Results” for the IPR and “Documenting the Business Outcomes of Public Relations” for the PRSA.