Director of Social Media
Whole Foods Market
Natanya Anderson is the director of social media at Whole Foods Market as well as the president of the Austin Food Blogger Alliance, a nonprofit organization established to promote blogger philanthropy and education. Prior to joining Whole Foods Market, she was the vice president of content and community at Austin-based Powered, Inc., a social marketing agency.
Natanya has been working with social and new media for over a decade with a focus on both strategy and execution, helping organizations across a wide spectrum change the way they engage and communicate with their customers and other constituents. She is well versed in all areas of social media but has built a focused practice in the development and delivery of community and social content programs. By participating in social media as a food blogger, Natanya blends her passion for food and entertaining with her intense interest in social media and as a result is able to provide an in-the-trenches view of social media to help guide the Whole Foods social media strategy and operations. As a founding member of the Austin Food Blogger Alliance, Natanya is helping shape the future of social content creation as well as brand/blogger relations.
Natanya blogs about cooking and entertaining at Fete & Feast (feteandfeast.com) and the joy of being an epicurean in Austin at the Austin Food Lovers’ Companion (austinfoodlovers.com). Follow her on twitter at @natanyap.