Senior Vice President, Digital and Social Media Research,
Don Bartholomew is SVP, Digital and Social Media Research for Ketchum. He is a member of the Measurement Commission of the Institute for Public Relations and has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, Abbott, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Boehringer Ingelheim, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack.
Don is a frequent speaker on public relations and social media measurement and ROI. Recent speaking engagements include BlogWorld Expo, Summit on Public Relations Research, Best Practices in Corporate Communications, BMA, PRSA, TPRA, PRSSA, Austin Software Council, The American Gas Association, The Branding Institute and the University of Texas.
Don is a former adjunct professor at the University of North Texas, teaching Mass Communications Research. He holds a B.S. in Industrial Engineering & Operations Research from Syracuse University and an MBA from the University of Dallas.