Bio

Albe Zakes
Global VP, Media Relations
TerraCycle Inc.
@AlbeZakes

Albe Zakes is global VP, media, at TerraCycle Inc., one of the world’s leading “upcycling” companies. TerraCycle converts difficult-to-recycle waste materials into eco-friendly, affordable products available at major retailers worldwide. TerraCycle partners with major CPG companies like Kraft Foods, Nestlé, L’Oreal and PepsiCo to run community-based collection fundraisers that function both as innovative packaging reclamation initiatives and cause-related marketing programs.

Albe started at TerraCycle as an unpaid intern in the PR department in 2006. After spending two months as an intern he was offered a full-time position. In the last five years, Albe has worked his way to the top of the PR department. He has helped TerraCycle battle Scotts Miracle-Gro by running the “Sued by Scotts” Blog and Campaign in 2007, which received national media attention from The New York Times, BusinessWeek, the Associated Press, The Wall Street Journal and many more.

Under Albe’s management the PR department has secured over 9,000 unique media placements since 2007 and secured over $200 million dollars in ad value for TerraCycle’s partners and products. He helped secure appearances for TerraCycle’s CEO on Oprah, Good Morning America, Today, 20/20, CNN, CNBC and many more.