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Stacey Cunningham

Senior Brand Manager
Diageo

As senior brand manager at Diageo, Stacey Cunningham has led fiscal strategic planning for Diageo's North American whiskey portfolio (seven brands) with cross-functional collaboration and developed a brand-positioning framework for the portfolio to maximize individual market opportunities. This follows on the heels of her work as manager for Diageo's Smirnoff brand, where she implemented a cross-channel strategy for thebar.com, Diageo’s portfolio asset, targeted at new and existing consumers including desktop, mobile, social media, SEM/SEO, customized email and online partnerships.