Gaskell_Red

Red Gaskell

Social Media Lead
Everlane
@redgaskell
@everlane

Red Gaskell leads social media for Everlane, the clothing and accessories brand focused on creating the highest-quality products and providing radical transparency by breaking down the costs of every single product. Red built Everlane's strong digital community by offering further transparency into the brand using channels such as Snapchat and Instagram. Everlane's "Transparency Tuesday" series on Snapchat, which allows followers to send in questions for the social team to answer each week, has gained widespread media attention and a dedicated audience.