SVP Group Head, Brand
People trust people. And Becca McCuiston help brands get in the cultural conversation with a unique combination of PR, influencer marketing and digital expertise. For more than two decades, she has been connecting brands and consumers using the influence of third parties to create conversation, content and cultural relevance. She has a unique combination of PR, advertising, media, digital and social agency experience—spanning across paid, owned and earned channels. Her agency background includes 360i, Ogilvy, Ketchum and Trone Public Relations.
She has worked on many top brands across CPG, food, spirits, entertainment and travel including award-winning work for HBO, NBC, Unilever, Absolut, Virgin America and the City of New Orleans.
Becca is a former board member of WOMMA and has been accredited by PRSA.