Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of measurement for more than two decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit:Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.
Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement field, most recently as the initial organizer of The Conclave that released social media measurement standards.
She started the first blog and first newsletter devoted exclusively to communications measurement. In 2013, she was inducted into PRNews’ Measurement Hall of Fame. She was named the Society of New Communications Research “Fellow of the Year” for her work in support of social media research.
More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog. In 2008, she was named one of PR Week’s Power Players for her advocacy of PR measurement. Her firm won both the 2009 and 2010 New Communications Award of Excellence for its breakthrough work in social media research.
Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR). She was also an initial founder of the Institute for Public Relations Measurement Commission. She writes a regular column for PR News on corporate image and crisis communications and contributes to Communications World, PR Week, Business Marketing, and New Hampshire Magazine. She is also on the Advisory Board for the International Public Relations Research Conference (IPRRC) and serves on the Board of Trustees of Exeter Health Resources.