Director of Social and Earned Media Activations
Karen Vega is the director of social media for Viacom Velocity—a full-service marketing and creative content solutions division at Viacom. Karen oversees social media measurement and predictive analytics for all integrated marketing executions at MTV, Comedy Central, VH1, Spike and Logo. In addition to spearheading social measurement, Karen also takes part in streamlining social policy and standards in disclosure for social talent and owned and operated social channels.
With experience in media buying and planning in the social space, Karen previously held the role of senior social and digital strategist at MWWPR leading social strategy for brands in the consumer lifestyle practice, working with brands like Wyndham Worldwide, Tyson Foods and Samsung. Karen received her B.A. in Communications from Seton Hall University with an emphasis in Public Relations and a minor in Spanish Studies. She resides in Hoboken, N.J.