Richard Laermer
RLM Public Relations

Richard Laermer is CEO of RLM Public Relations, one of the only independent PR firms that’s actually fun to work with, which he founded in 1991. Laermer's latest book is 2011: Trendspotting for the Next Decade. He is also the best-selling author of Punk Marketing, in addition to the perennial PR handbook Full Frontal PR and 2002's trendSpotting.

He co-hosted TLC's Taking Care of Business, and has a following as commentator for Public Radio's Marketplace program. His BadPitchBlog (, is a recipient of PRSA's Bronze Anvil Medal for Best Blog. He is the man behind Unspun Radio, available on iTunes and celestial radio stations, and the blogger behind the brand new trend-a-day site,

He resides in New York – and has since birth – and is a part-time resident of La Quinta, Calif.