John Forrest Ales
Director, Global Brand Public Relations
Hilton Hotels & Resorts, Hilton Worldwide

John Forrest Ales leads communication strategies for Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, and its portfolio of more than 550 hotels in 80 countries across six continents. John is responsible for managing the brand's global reputation; executing media and community relations; leading the brand’s social media conversation; overseeing filming and entertainment partnerships; supporting brand marketing objectives and creating resources for hotels to excel in local markets.

John has executed major launches and initiatives for Hilton Hotels & Resorts, including the introduction of eforea: spa at Hilton, the brand’s first global spa concept; launch of Hilton Huanying, a tailored program for Chinese travelers; the repositioning of Hilton Resorts; and creation of the Hilton Global Media Center.