Managing Director, Integrated Marketing Communications
David Higdon is managing director of integrated marketing communications at NASCAR. At NASCAR, David plays a key leadership role in the development of communications strategy and in overseeing and integrating communications initiatives across the company, with particular emphasis on competition. He is also responsible for crisis communications, public affairs initiatives and providing ongoing counsel to executive leadership across NASCAR's various departments.
David joined NASCAR in 2011 from the LPGA Tour, where he had overseen corporate communications; stakeholder and media relations; player promotion; TV and digital media content; and served on the World Golf Hall of Fame Advisory Board. Prior to his stint at the LPGA Tour, he worked in open-wheel racing, professional tennis and basketball, and served in writing and editing roles for The New York Times, ESPN The Magazine and other media outlets.