Bio

David Patton
Vice President and Editor in Chief
Waggener Edstrom Worldwide
@davidapatton

David Patton is vice president, Editor in Chief at Waggener Edstrom Worldwide. David leads a team of content strategists, writers, editors, localization experts and Web publishers that together counsel clients on developing strategies for building brands with content that is compelling, discoverable and relevant.

Prior to joining Waggener Edstrom Worldwide, David was senior editor of WSJ.com, where he was a jack-of-all-trades digital journalist, doing everything from blogging to reporting to infographic development. In his role, David developed an interest for learning how to make content discoverable through outreach to bloggers and the use of tools like RSS feeds, search engine optimization and social media.

That interest around the engagement with digital content leveraged his years of expertise in journalistic storytelling, and built on his understanding of how stories travel and resonate through the media. David has spent most of his careers in electronic journalism and earned a bachelor of arts in journalism and political science from Rutgers, the State University of New Jersey.