American Society for the Prevention of Cruelty to Animals (ASPCA)
As senior vice president of communications at the American Society for the Prevention of Cruelty to Animals (ASPCA), Elizabeth J. Estroff oversees communications and media relations, including the planning, development and implementation of the organization’s external and internal communications strategies.
Since joining the ASPCA in 2010, Estroff and her team have elevated the visibility of the ASPCA’s lifesaving work through innovative communications programs across traditional and social media. Estroff has overseen the team’s integrated communications efforts—from documentary films to major media features–bringing critical attention to and public engagement around key animal welfare issues.
Estroff also oversees the organization’s internal communications efforts to develop original, integrated staff engagement and education programs, and is responsible for ASPCA ProLearning programs that provide communications and training resources to animal welfare professionals to help them save more lives.
Prior to joining the ASPCA, she served as senior vice president of corporate communications at Martha Stewart Living Omnimedia (MSLO). There, she oversaw, directed, and managed corporate and internal communications, public relations and brand messaging for the publicly traded lifestyle company. During her nearly nine-year tenure spanning 2001-2010, Estroff served as MSLO’s chief spokesperson, managing relationships with business, financial, and trade media. Before joining MSLO, Estroff served as director of communications at Ziff Davis Media, a technology and Internet media company, where she was responsible for corporate and financial public relations, publicity, internal communications and research.