Eli Draluk is the analytics lead for Burson-Marsteller in the U.S. His work with clients such as Intel, UHC and Ford unlocks audience insights and drives business success. He helps create data-inspired strategy to grow existing business, help open new markets, and ward off threats. He uses his business intelligence background to ensure that strategy is measurable, linked to business success, and creates a framework for learning lessons.
Eli was previously the data analytics manager at Edelman, working with clients such as Samsung, the Bronx Zoo and Tough Mudder. He also led standardization efforts around measurement and monitoring including a new platform called “Blendr.”
Eli came to PR and marketing from the world of finance. He spent two and half years with UBS analyzing trading systems, developing KPIs and working with financial advisors to optimize their fixed income business. His focus was taking disparate systems and methodology, and consolidating them. Prior to that he spent five years working directly with clients creating financial plans, as well as designing and implementing novel investment strategies; he took extremely complex sets of data, and made them useful for both clients and internal partners.
Eli holds a master’s degree in statistics from Baruch College. While there, he completed coursework including probability theory, data mining and stochastic processes. He especially enjoyed the work he did around baseball, including a variety of models modeling pitching performance.