Draper_Ann_Jane

Ann Jane Draper

Global Director of PR and Influencer Marketing
Fossil

Ann Jane Draper is global director at Fossil Group, where she leads PR and influencer marketing for both the corporate entity, Fossil Group, as well as its portfolio of 15 licensed brands, including Michael Kors, kate spade new york, Diesel, Emporio Armani, Karl Lagerfeld and others.

Fossil Group, a global design, marketing, distribution and innovation company, sells 50 million watches and accessories annually in 150 countries. Specifically, Ann is responsible for developing the company’s communications strategy, most notably its “fashion meets tech” wearable PR strategy, as well as driving awareness of its licensed brands among editors and online influencers.

Prior to joining Fossil Group, Ann worked at global PR firms, Weber Shandwick and Publicis, where as vice president she led brand and product strategy, thought leadership and celebrity and influencer engagements for Samsung, Verizon and others.