Hman Rights Campaign

Anastasia Khoo

Chief Marketing Officer
Conservation International
@AnastasiaKhoo

Anastasia Khoo is the chief marketing officer for Conservation International (CI). In this capacity, Anastasia oversees innovative organizational communications and marketing strategies, positioning CI as a leader in the field.

Prior to joining CI, Anastasia was the CMO for the Human Rights Campaign, the country's largest organization dedicated to lesbian, gay, bisexual, transgender and queer equality. Anastasia was the architect many of HRC's high-profile public relations campaigns including "The People's Brief," the largest public brief ever submitted to the Supreme Court with more than 200,000 signatures in support of marriage equality; "All God's Children," the first LGBTQ public relations campaign in the South; and the historic #LoveWins campaign garnering more than 7 million retweets worldwide.

Anastasia is a widely-sought commentator on marketing and digital media issues giving interviews in a wide variety of publications and outlets including “TODAY,” The New Yorker, Washington Post, Stanford Social Innovation Review and Marketing Power. She’s given celebrated presentations at conferences like The Guardian’s Activate London Summit, Mashable Social Good and SXSW. And she continues to volunteer her time to share what she’s learned with other socially-minded nonprofits and brands.

Anastasia’s work has garnered top honors including Mashable's Best Social Media Campaign, PR Week's Best Digital Campaign, Shorty Award for Social Good & Best Facebook Campaign, APA Pollie Gold, PR News' Best Social Good Campaign, SXSW’s Best Digital Campaign, Best Social Media Campaign and the highly-coveted Best in Show. Anastasia has also received a wide variety of accolades including Digital Innovator of the Year was named a PR News Top Woman in PR. Most recently, Anastasia joined an elite group of PR professionals with the Champion of PR award distinction from PR Week.

Prior to joining HRC, Anastasia spent six years in the environmental movement with Greenpeace developing its communications and brand strategy as well as collaborating on a variety of high-profile corporate and grassroots campaigns.