‘Spamalot’ Is Not Just A Broadway Musical…

It's another indication that e-mail can be a real crutch in cultivating media contacts: A recent survey by Washington, D.C.-based Mindshare Interactive Campaigns shows
requested e-mails continue to be incorrectly identified as spam - and at a growing rate. In the first quarter of this year, for example, 27% of e-mails did not reach their
intended recipients' boxes compared with 19% during the same period in 2004. Since the beginning of 2005, Mindshare has been conducting an ongoing survey of e-mail sending habits
of 77 advocacy, nonprofit, media and political organizations.