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Brian Solis
Principal Analyst
Altimeter Group
@briansolis  

Competing for the Moment vs. Competing for the Future
Social media presents new opportunities to engage influencers and create compelling content. But the true opportunity has not yet been realized. This is a time for innovation in ideas and processes, and the role of PR and marketing communications is more critical than ever. However, what that role is and what it needs to be is determined only by your vision and actions you take to define a new future. In his presentation, Brian Solis will share his views for the future and help you define your role in it.

David Armano
EVP, Global Innovation & Integration
Edelman
@armano

Social Business Planning: How to Build a Connected Brand
Social media is changing communications at warp speed. In order to adapt, brands need to integrate social media into their broader organizational strategy. In this keynote presentation, David Armano, EVP of Global Innovation & Integration for Edelman, shares insight into how brands can transform their organizations through social business planning. Learn how to embrace social media internally and externally, develop a more connected way of doing business and create shared value for all stakeholders.

Jeff Jarvis
Author
Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live
@jeffjarvis

Turning PR Around: The Public Can Speak for Itself -- So Listen!
Digital and social media communications are transforming public relations at lightning speed. In his book Public Parts, author Jeff Jarvis shares new ways in which the Internet and social media allow us to think, collaborate, make buying decisions and sell our products. Jeff will offer insights on the benefits of sharing information publicly and the opportunity that strategy presents for brands to collaborate, build relationships and, most importantly, listen to customers.