Soccer Stars Embrace PR To Give League Launch a Good Kick

Launching a national sports franchise in an over-saturated entertainment market is one venture many seasoned PR counselors might dismiss as career suicide. The latest poster
child for sports PR gone awry is the XFL, which started its inaugural season in February with a trash-talkin' bang and went out with a limp after losing the TV ratings game and
watching its fan base dissipate over three months.