Small Shops = Big PR Potential

To answer the age-old question of quality versus quantity, size does matter when it comes to in-house communications for small (fewer than 20 employees) organizations.
"Thinking Big, Staying Small," a recent study conducted by the San Francisco-based International Association of Business Communicators Research Foundation, shows
that, for oft-overlooked small operations, public relations usually falls into the hands of CEOs or top decision makers instead of those of a PR manager, leaving trained
communications professionals without a means of tapping into smaller markets.