Considering launching a mobile app for your organization? Here are some tips from Vijay Chattha, head of mobile apps marketing and PR agency AppLaunchPR.
1. Determine your business goals—revenue or reach?
2. Pick an application developer that has a proven track record.
3. Make sure to add features that create differentiation from similar available applications.
4. Embed the right advertising tracking software in your app.
5. Offer an exclusive to a key media outlet when launching your app.
6. Don’t forget Android. Everyone thinks iPhone, yet the Android system is available on many more handsets, including those made by BlackBerry and Palm.