Short-Term Crisis Counsel Not Just a Quick Fix

During settlement of the Exxon Valdez case, an Exxon spokesperson commented publicly that the company was paying hundreds of millions of dollars for land that was worth nothing
to begin with. Those regrettable words communicated to stakeholders that Exxon execs were concerned only about their bottom line. They also spoke volumes about the spokesperson's
lack of objectivity and the dire need for outside counsel during the lowest, most crucial moments of the crisis.