Is your company getting its message out about what causes it supports? If not, there's no time like the present. As the holiday season kicks into high gear, a recent survey
shows that 71% of consumers are likely to consider a company's reputation for supporting causes when purchasing gifts. That's an 11% increase compared with 2002 and is also one of
the highest numbers in the seven years that Cone Inc has conducted its annual Cone Holiday Trend Tracker. As part of the annual study Cone provided a few examples of cause-related
shopping this season:
- Through December Jiffy Lube customers who contribute $2 to The Jimmy Fund -- which supports cancer care and research -- receive a Value Card worth more than $50 in oil
changes and Taco Bell combo meal discounts. - Participating ConAgra Foods brands, including Butterball, Swiss Miss, Wesson, and Peter Pan, are fighting child hunger by placing coupons in newspapers nationwide. For every
coupon redeemed ConAgra will donate $.05 to its Feeding Children Better Foundation to provide hungry children with free, nutritious meals. (For a closer look at ConAgra's Feeding
Children Better Foundation, see PR NEWS, October 13, 2003) - Simon Malls across the country are hosting "An Evening of Giving," an exclusive, after-hours shopping event in which proceeds from ticket sales will be donated to local
charities.