Shopping for a Cause

Is your company getting its message out about what causes it supports? If not, there's no time like the present. As the holiday season kicks into high gear, a recent survey
shows that 71% of consumers are likely to consider a company's reputation for supporting causes when purchasing gifts. That's an 11% increase compared with 2002 and is also one of
the highest numbers in the seven years that Cone Inc has conducted its annual Cone Holiday Trend Tracker. As part of the annual study Cone provided a few examples of cause-related
shopping this season: