Shandwick, IDB Embroiled In Controversy Over Media Tour

Irish eyes aren't smiling over the question of whether the Northern Ireland Industrial Development Board (IDB) will pay Shandwick for a $500,000 Fall media tour in the U.S. and Canada. Media analysis firm CARMA International is reviewing clippings and coverage generated by the October event to provide a third-party perspective on the value of the publicity Shandwick generated.