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Seven Things You Will Learn in This Week’s Issue of PR News

12/19/2011

1. PR pros have seen clicks on social media ads cost as little as 25 cents.

2. eMarketer estimates Facebook’s ad revenue to be about $4.27 billion in 2011.

3. According to the PR News Salary Survey, nearly 30% of respondents received no salary increase in 2010.

4. Facebook is the space moms use most for brand engagement, followed by blogs and online communities.

5. The New Jersey launch of the eforea: spa at Hilton resulted in 67 development inquiries from owners and investors.

6. One 2012 trend gleaned from the PR News Advisory Board: PR pros will be looked upon as change managers.

7. The “Iago Effect” is when a CEO turns to a trusted lieutenant to help in a crisis, and that person ends up doing more harm than good.