Seven Things You Will Learn in This Week’s Issue of PR News

01/23/2012

1. In 2009, 71% of Americans with mobile phones were texting; in 2011 that figure rose to 78%.

2. When consumers learn a product they’re about to buy is made by a company they dislike, 40% of them won’t purchase the product.

3. Tech companies dominate the Top 10 Corporate Reputation list defined by media coverage.

4. Leading up to the 2010 Breeders’ Cup, horse Zenyatta’s Twitter page drew 1,300 followers in one month.

5. The Financial Times estimates that the Costa Concordia accident will cost Carnival Cruises $95 million.

6. An AMF Bowling Center mobile campaign drew 28,000 new members.

7. If you’re new to New York City, beware of the Naked Cowboy.