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Seven Things You Will Learn in This Week’s Issue of PR News

04/02/2012

1. Twitter hashtags like #pinkslime have attracted thousands of people who voice their opinions on hot-button issues.

2. Top talent will not stay at a company that does not encourage growth.

3. Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

4. Business leaders were seen as the most effective chieftains in 2011—more so than politicians, not-for-profit bosses and even religious leaders.

5. The Wilbur-Ellis Company newsletter, WilCon Trader, has existed for 60 years.

6. McDonald’s was the victim of “bashtagging” when its #McDStories hashtag was used to tell to tell horror stories of bad food and service.

7. Executives agree that social media is now a mainstream marketing channel in B2B.