SPEAKER PRESENTATIONS
How to Manage Key Relationships in the Age of Social Media and Mobile
Dawn Kelly, Vice President, Global Communications, Prudential Financial, @Prudentialnews, @prmaven17
Michelle Mastrobattista, Director, Digital Communication, Solomon McCown & Company, @Michelle_Mastro
PR Measurement: Building a Foundation in Metrics to Guarantee Your Future Success
Alex Nicholson, Vice President, Account Planning, Cone Communications, @Alex20001, @Cone
Sandra Fathi, Founder and President, Affect, @sandrafathi
Luncheon Keynote: ESPN’s 360 Degree Approach to Communications
Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN, Inc., @espn_chris
Interactive Crisis Management Workshop
Myra Oppel, APR, Regional Communications Vice President, Pepco Holdings Inc., @PepcoConnect
Roddy Young, Vice President, Communications & Marketing, Dartmouth-Hitchcock, @roddyoyoung, @DartmouthHitch
How to Write News- & Share-Worthy Press Releases
Bill McLaughlin (Handout), Executive Vice President, Lois Paul and Partners, @billmcl
Beth Monaghan (Handouts 1, 2), Principal and Co-Founder, InkHouse, @bamonaghan
State of Social Media: What It Means for Your Brand
Cheryl Reynolds, Vice President - Communications, Advertising and Brand Management, AICPA, @cgreynolds
Catherine Allen, Executive Vice President, SHIFT Communications, @SHIFTcomm
BONUS MATERIALS
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5 Proven Tools to Effectively Measure Engagement and ROI on Social Media
- Identify Your Brand's Values and Audiences for Social Media
- The Five R's of Media Relations - Becoming a Better Resource