4 Questions That Lead to a Successful SEO Strategy

September 22nd, 2014 by

Before you get into the nitty-gritty of SEO, there are some fundamental questions that PR pros need to ask themselves.

How PR Pros Can Meld Social Media with SEO

July 29th, 2014 by

For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.

7 Factors in Making SEO Work for Your Brand

May 15th, 2014 by

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.

Google Overhauls its Search Algorithm, and Communicators Look to Adapt

September 30th, 2013 by

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves.

PR Insider: 7 SEO Basics Every PR Pro Should Know

September 5th, 2013 by

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.