PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point? That’s one of the major takeaways from PR News’ Digital PR Survey, which questioned 269 PR executives. Training execs in the latest digital trends also was found to be less than optimal.
The results of the survey will be discussed at PR News’ Digital PR Conference, which will be held June 1-3 in Miami. PR News' Digital PR Conference is sponsored by 3BL Media, Business Wire and Onstream Media.
This article originally appeared in the May 25, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.