SEO

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What You Missed at the Big 4 Social Media Conference

August 14th, 2017 by

Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held at the San Francisco Grand Hyatt Aug. 9-10. Here’s a wrap-up of the two-day event, which showcased compelling video, top-notch speakers and networking opportunities galore.

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5 SEO Best Practices for Crisis and Reputation Management

August 9th, 2017 by

When a crisis breaks, users inevitably Google the brand in question (or, for smaller brands, look them up on Yelp). But the last thing communicators want is negative headlines or reviews topping the list of search results for their brand. Here are five ways to make SEO an integral and immediate strategy when developing a crisis management campaign or handling Yelp customer reviews.

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Facebook to Prioritize Sites With Quick Load Time—10 Tips to Get Up to Speed

August 3rd, 2017 by

Facebook engineers Jiayi Wen and Shengbo Guo explained in a newsroom post Aug. 2 that an update to News Feed will soon show users more stories that will load quicker on mobile. This will take into account not only the speed of the site itself, but also the users’ network connection at the time they are browsing. Here are 10 tips from Facebook to ensure your site is up to speed.

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3 Places Most Communicators Miss Out on SEO Opportunities

July 6th, 2017 by

So you’re writing keyword-rich copy in the inverted pyramid style, including backlinks and making sure all your pages have unique and clear titles? That’s great, but it’s only the tip of the iceberg when it comes to maximizing SEO potential. At the 2017 Social Shake-Up, Carolyn Shelby, SEO director at tronc, Inc., took the audience to school on all of the above, plus more key areas where communications pros have a blind spot.

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How to Approach SEO as Google Moves to a Mobile-First Index

January 5th, 2017 by

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

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4 SEO Writing Tips That Will Secure High Search Rankings

November 2nd, 2016 by

From the typically right-brained perspective of PR, securing a high rank in search results can seem like an opaque process. While a comprehensive knowledge of search algorithms and web crawlers is handy, there’s more to SEO success than understanding the numbers. In fact, it’s possible to rank highly on Google with small teams and a tiny budget.

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The 3 Questions That Will Help Create SEO-Friendly Content

October 12th, 2016 by

Today’s SEO is a complex stew of content, links, site performance, user experience and a bunch of other variables pushed to perform in a wide array of environments. But for all the considerations that go into developing a successful SEO strategy, it’s important to remember that the driving force behind SEO is people. At its core, SEO is just a machine that’s trying to keep up with humans’ search expectations by monitoring and emulating their behaviors. Keywords are one of the ways that search engines do this.

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4 Questions (and 8 Tips) to Help You Master Writing for SEO

September 20th, 2016 by

It turns out that one of those right-brain skills—good writing—may be the best SEO weapon available. Now more than ever, SEO success depends on strategic writing skills. Creating content that satisfies search engines’ need to deliver useful information improves Google search rankings.

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5 Essential SEO Metrics and 4 Tools to Track Them

August 16th, 2016 by

SEO can be one of the most powerful tools at a communicator’s disposal—if it’s used correctly. Having an optimized website will drive valuable free traffic that can be converted into leads, advocates, fans and customers. But SEO can work against a site too, making poorly optimized destinations all but disappear. One of the bedrocks of a competent SEO strategy is having the right metrics in place. But with the fluid nature of Google’s algorithm changes, metrics have to be consistently monitored. Before the work of monitoring and adjusting an SEO strategy can begin, a baseline needs to be established.

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3 Ways SEO Has Changed and What It Means for Your Site

August 5th, 2016 by

Like almost everything in the digital space, SEO is in a constant state of flux. Driven by Google’s mandate to give web searchers the best possible experience, algorithms are continually tweaked to deliver on that promise. The only way for communicators to stay relevant in such a space is to stay informed and always use the latest tactics. To decode SEO in general and comprehend where it’s going, you have to understand where it’s been.