Sears PR on Message for M&A

Last month, Sears unexpectedly dropped a bombshell announcement on Wall Street. The retailer, known for its tools and appliances, hadn't had much luck persuading consumers to
come see its softer side. So, it announced it would be acquiring a softer side consumers already knew and loved. Lands' End, known for its casual apparel - not to mention its
appeal to a deeper-pocketed demographic - was the surprising target of the acquisition.