Burson-Marsteller - Jumping The Fence. Doug Holt, a veteran Chicago Tribune reporter, has joined the firm's Chicago office as director in its U.S. Media Practice. Holt, who covered the Iraq War in 2003 as a… Continued
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Strike Another Match: Contrasting the New CEO through PR
August 2nd, 2004 by PRNEWS
In November 2003 quasi-governmental mortgage lender Freddie Mac announced a $5 billion accounting restatement. That's more than an oops. It cost the organization three CEOs in less than 12 months, as one executive after another… Continued
A PR Master Reflects on The First 50 Years
July 26th, 2004 by PRNEWS
When he started his own PR firm in 1954, Howard J. Rubenstein's first office was on his mother's kitchen table in Bensonhurst, Brooklyn. But she refused to answer the phone, "Rubenstein Associates." So he went… Continued
Alan Taylor Communications - A changing of the guard. The company recently announced a new management team to oversee the day-to-day operation of the lifestyle/sports public relations firm. Alan Taylor and Howard Dolgon will continue… Continued
Surgical (PR) Skill Required to Take on Medical Lobby
June 28th, 2004 by PRNEWS
t's a typical lament among medical specialists operating in the thorny world of American healthcare: The Louisiana Physical Therapy Association (LPTA) wanted "direct access" - that is, the right of patients to see physical therapists… Continued
When Driving Events, Don’t Get Caught in a Roadblock…
June 21st, 2004 by PRNEWS
While the methods are up and down the line, measurement, measurement, measurement is fast becoming to the PR industry what location, location, location is to real estate. And measurement for events is no exception, says… Continued
PR Industry Awards From the Left Coast……
June 14th, 2004 by PRNEWS
John Deveney, ABC, APR, founder of New Orleans-based Deveney Communications, practically needed a gurney to help him carry his (multiple) Gold Quill Awards from the stage at the IABC's annual conference in L.A. last week.… Continued
During the IABC International Conference last week in Los Angeles, keynote speaker John Ryan, president-CEO of Farm Credit Canada, started off his comments with a simple yes- or-no question. Considering the overwhelming show of hands… Continued
Cadbury Schweppes Americas -- How refreshing. Charles Alfaro (ex-Hoffman-La Roche Inc) has been appointed to the newly created position of VP/corporate communications for the Cadbury Schweppes confectionary and beverage businesses in the Americas. In addition… Continued
PR NEWS’ 2004 15 To Watch…The Young, the Restless and the Next Gen
May 31st, 2004 by PRNEWS
This year's "15 to Watch" winners epitomize the memorable words of advice you may have been fed (though not all heeded) as you ventured into the rough-and-tumble world of PR: aim high; don't let the… Continued