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The Cheese Party campaign was a collaboration between the nonprofit American Cheese Society and the global marketing and technology agency, DigitasLBi. This clever, political-style “Pro Cheese” campaign was created to raise the visibility of American artisan cheese among consumers and ...

The Week In PR

March 13th, 2017 by
Constant Vigilance:Last week we mentioned why communicators need to be monitoring employees’ social media posts 24/7 ( PRNP, March 6). This week’s word of counsel concerns something more direct. Most business days LinkedIn sends a message with the subject line, “News ...
Executive Summary: PR News’ Digital Summit Friday, Feb. 24, 2017, Hyatt Regency—Huntington Beach Resort and Spa   Influencer Marketing: Seek Out and Build Rapport With Brand Ambassadors William Karz, VP of digital marketing, Discover Los Angeles; Christina Sponselli, director of social media, ...
PR News will celebrate the winners and honorable mentions of its 2017 Nonprofit PR Awards at its annual Spring Awards luncheon celebrating the CSR and Nonprofit PR Awards at the National Press Club in Washington, D.C. on March 22, 2017. The Nonprofit ...
It was called the worst U.S. natural disaster since Superstorm Sandy in 2012: In August 2016, prolonged rainfall in southern parts of Louisiana resulted in catastrophic flooding that submerged thousands of houses and businesses. Louisiana's governor, John Bel Edwards, called the ...