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Three entertainers broke through last week's hard news cycle, pushing significant international developments (like the official end of the Korean War) further down our social media timelines. As for your brand messages, it's hard times indeed. Through expertly timed, self-promotional ...

The Week in PR

April 3rd, 2018 by
The Cost of Crisis Work: As with many PR crises, the Dr. Larry Nassar-U.S. Olympic Committee-U.S.A. Gymnastics-Michigan State University (MSU) crisis seems to grow in new directions daily. In one of the venues, MSU, the smell grows ...
March 21 marks 12 years since the first tweet appeared on Twitter. For communications professionals tasked with choosing which social media channels to focus brand resources on, it's the perfect opportunity to reflect on the platform's successes—as well as its shortcomings—...
PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years. Here, we look at game-changer John Guilfoil. For more, check out the complete list of the 50 ...
An all-star lineup of communicators who routinely go above and beyond the call of duty were honored at the 2017 PR People Awards Luncheon, held Dec. 5 at the historic National Press Club in Washington, D.C. The winners of categories such ...