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Campaign: AVMA: Marketing Hawaii Winner: The American Veterinary Medical Association When the American Veterinary Medical Association decided to hold its 143rd annual convention in Honolulu, it wondered whether it had bitten off more conference kibble… Continued

Name: Tim Fry Title: Senior Vice President & Microsoft Client Relationship Leader Company: Weber Shandwick Age: 34 Tim Fry studied international relations and Japanese in college, "so PR wasn't the career I had in mind,"… Continued

Winner: Ann Marie Varga, Assistant Vice President of Public Relations, Rollins College Anyone who has worked (or studied) in academia knows shoestring budgets are a sine qua non. But Rollins College's Ann Marie Varga learned… Continued

Winner: John Deveney, ABC, APR,, Deveney Communications To say that 2005 was a watershed year for John Deveney would be putting it mildly, as well as ironically. At a time when Deveney had just shifted… Continued

A common childhood retort comes to mind when contemplating the state of one's corporate reputation: "Sticks and stones may break my bones, but words will never hurt me." The noble response may work on the… Continued

Winner: Microsoft and Waggener Edstrom Worldwide Campaign: Raise the Speed Limit: Microsoft Launches 64-bit Windows When Microsoft was preparing to launch its 64-bit Windows desktop and server, it wanted the technology and business media to… Continued

Winner: Flatiron Communications LLC Campaign: "The Flack" Peter Himmler embraces irony with the title of his blog, "The Flack," paying "homage" to the PR profession's history of being the red-headed stepchild of the business world,… Continued

Company: Wines of Chile Agency: RF|Binder Partners Timeframe: 2005 South American wines have long enjoyed a certain amount of appreciation in the American market. But consumers have tended to view the wines of Chile mostly… Continued

The "short list" has been finalized in the annual competition in search of the leading PR professionals of the year. Below are the finalists in PR News' annual PR People Awards and the four PR… Continued