Search Results for: john roderick&o=recent

Media Insight: Baltimore Sun

November 9th, 1998 by

P.O. Box 1377
Baltimore, MD 21278-0999
Remember that the Baltimore Sun, owed by Times Mirror is a regional paper, not a national paper when calling the editors with story ideas. However, that does not mean your client or company must …

INDUSTRY NEWS

March 16th, 1998 by

Ketchum Exec Spotlighted In Working Mother
Ketchum Public Relations earned a splash of PR for itself – not a client – when one of its top female execs was featured on the cover of Working Mother’s April issue. Andrea Pace, …

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything has a PR element and …

Just when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want to see and where and when …

Stakeholder Engagement

March 24th, 2008 by

Winner: Shell Oil Company

Campaign: A National Dialogue on Energy Security

Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including increasing oil and gas prices,

and …

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why?

Simply put, digital media is a place where …

CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations’ goodwill initiatives, be they green, sustainable, philanthropic,

ethical, environmentally friendly or just plain good. But the following finalists in the PR News 2008 CSR …