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On The Pulse

April 16th, 1998 by

Women Less Aware Of Heart Attack Symptoms
Compared to men, women have low awareness of heart attack and angina symptoms and are less likely to receive life-saving treatment once they reach the emergency room. This underscores the need for more …

The Internet has given way to a unique brand of reputation monitoring, which offers the chance learn the average consumer’s opinion about your goods and services through online postings.
For decades corporations have relied on clipping services to gauge the …

Honolulu Star-Bulletin
P.O. Box 3080
Honolulu, Hawaii 96802-3080; ph: 808/525-8635
This Knight-Ridder evening newspaper with an approximate 75,000 circulation is a well-nested regional publication and its editorial operation has a tight-knit nucleus of decision makers and influencers. Its staff of about 20 …

THE NEWS MONITOR

March 19th, 1998 by

Hospitals: Job Re-Training Programs Allay Community’s Layoff Fears
To head off a community crisis involving potential layoffs and restructuring from a recent hospital merger in Buffalo, N.Y., CGF Health Systems is offering job-retraining programs that targets minorities.
Most of …

In this new department we dissect the compelling aspects of how an agency pitched and won new healthcare client business. Pitching a new client and getting the business requires speedy research, developing a keen eye for the client’s pressing issues …

Medication-Error Deaths Soar, Quality Image Takes Another Hit
The radical shift to outpatient care is being cited as the underlying cause of soaring medication-error deaths adding to the industry’s suffering quality image, according to a new study by the University …

Last year gave way to its fair share of analyses of PR blunders. These include the Eddie Bauer lawsuit over the arrest of an African-American customer; Isuzu’s fight with Consumer Reports over tests that revealed its sports utility vehicles roll …

INDUSTRY NEWS

March 16th, 1998 by

Ketchum Exec Spotlighted In Working Mother
Ketchum Public Relations earned a splash of PR for itself – not a client – when one of its top female execs was featured on the cover of Working Mother’s April issue. Andrea Pace, …