Search Results for: john roderick&o=recent

The age of Big Data has made everything trackable, arming the modern-day marketer with stats ranging from individual tweet engagement to real-time Like targeting on Facebook during the Super Bowl. So, where does a local radio show interview fit into …

Every year, thousands of marketers, agencies, media providers and buyers, branding consultants, industry press and even the occasional PR practitioner converge for four days of speeches, seminars, schmoozing and hyper-networking at the Association of National Marketer’s (ANA) Masters of …

Faceless Tactics

May 17th, 2011 by

Assaf Kedem

Every now and then, PR practices seem to descend the low road of common politics: Corporations occasionally endeavor to besmirch their competitors much the same way as political candidates attempt to tarnish their opponents, often through proxies and …

A major focus of the book by professors John Mahon and Richard McGowan is a simple model that they say puts external, non-market forces in a context that business managers can understand.
The model is based on Harvard Business School …

Find the Search Firm That Meets Your Needs
With the economy holding steady, your organization may be turning its attention to staffing needs. Or, you may be considering your next career move. If so, you may wish to consult with …

COLLEGE PROGRAM MARKS 50TH

August 26th, 1996 by

The public relations and journalism program at Utica College of Syracuse University, Utica, N.Y., next month celebrates its 50th anniversary.
Among the successful PR alumnae of the program are David D’Allessandro, ’72, the top communications officer at John Hancock …