Search Results for: john roderick&o=recent

The News Monitor

November 26th, 1998 by

Flex Your Local PR Muscle
Journalists place a high priority on local health resources, unless they are in New York or Washington, D.C., says a new study by The Pinnacle Worldwide Health Group, a network of 24 independent PR firms …

Media Insight

November 26th, 1998 by

HealthScout (http://www.healthscout.com)
120 Post Road West
Westport, Conn. 06880
The sky is the limit for HealthScout in terms of the health information the editors want to hear about. This site gets highly personal with the news it delivers. Its …

Media Insight: Radio Talk Shows

November 16th, 1998 by

WAMU
4000 Brandywine St. NW
Washington, DC 20016
Dial up your pitch power to gain air time on both The Diane Rehm Show and Public Interest, both produced by WAMU 88.5 FM and heard across the country on National Public Radio. Hear your …

Roadblocks to Better Jobs
We are in one of the hottest job markets in over two decades so a number of highly qualified employees are rejecting more attractive offers due to four potential “deal-killers,” according to Sanford Rose Associates (SRA), …

Media Insight: Baltimore Sun

November 9th, 1998 by

P.O. Box 1377
Baltimore, MD 21278-0999
Remember that the Baltimore Sun, owed by Times Mirror is a regional paper, not a national paper when calling the editors with story ideas. However, that does not mean your client or company must …

Trends & Ideas

November 2nd, 1998 by

What’s Happening On the Web
If a new study holds true, the Internet will soon become a font of IR information for Canadian shareholders – just as analysts and visionaries have said predicted in the U.S.
Wertheim + Co., a …

Media Insight

November 2nd, 1998 by

Modern Healthcare
740 N. Rush St.
Chicago, IL 60611
“This is a news-driven publication,” says Editor Neil McLaughlin. His theory is that news is news and no pitches are needed. Sound discouraging? Don’t be dismayed. When push comes to shove, this editor …

Media Bites

October 26th, 1998 by

The skinny on getting placement for your organization
New Los Angeles Times edition targets D.C., New York and Northern California. On Oct. 5, the Times launched a new daily National Edition including sections devoted to news, business, sports and features.

Media Insight

October 26th, 1998 by

ESPN
935 Middle Street
Bristol, Conn. 60610
Expect to try several times if you’re hoping to pitch an idea over the phone to a real person – not to voicemail. But once you reach an ESPN producer, however you’ll be pleasantly surprised …

Ogilvy Acquires Alexander

October 26th, 1998 by

The PR bull market gave way to another deal last week when Ogilvy PR purchased Alexander Communications, one of the PR high rollers in technology.
Ogilvy estimates it will bring in between $75 and $80 million in fees in 1998; about $16 million will …