Communications professionals don't necessarily lie, but they sure can be deceptive--especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued
Search Results for: john roderick&o=recent
Integrating CSR Messages Into Your Business’ Communications Plan
June 2nd, 2008 by Iris Dorbian
Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued
Severing Ties When a Corporate Partnership Goes Awry
May 27th, 2008 by Iris Dorbian
As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued
As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued
Company: Yum Brands Agency: Weber Shandwick Timeframe: 2007 More than 850 million people go to bed hungry, which accounts for more deaths each year than war, tuberculosis and AIDS combined. Put plainly, a child dies… Continued
Company: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national "Battle… Continued
Investor Relations 2.0: Next Practices In Abolishing PR/IR Silos
May 12th, 2008 by PRNEWS
The evolution of the business landscape--aided and abetted largely by new digital technologies--has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued
Lean, Green PR Machine: Developing Inside-Out Sustainability Strategies
April 28th, 2008 by PRNEWS
It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that "green" products and services have a positive/beneficial impact on the environment when, in fact,… Continued
Show Me the (Mobile) Money
April 21st, 2008 by Amy Novak
Just when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want… Continued
Honorable Mentions
March 24th, 2008 by PRNEWS
Annual Report AMERICAN BEVERAGE ASSOCIATION--2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a "year of action." The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued