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PR News Announces PR People Award Finalists

September 8th, 2008 by PRNEWS

The PR People Awards, PR News' annual showcase of the top talent in public relations, single out innovative professionals making communications matter in the marketplace. This year's finalists, listed below, set the benchmark for PR… Continued

The Escalator Pitch: Speak Small but Think Big

September 2nd, 2008 by Iris Dorbian

Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. How do you condense your message to escalator-pitch length to reach customers, potential investors and press. Profy co-founder Svetlana Gladkova (Profy is a… Continued

Experiential Education: A 5 Step approach to building better CSR

September 2nd, 2008 by Iris Dorbian

What’s the most effective and efficient way to optimize your CSR efforts? While opinions could go on forever, there is something new to consider: It’s called Experiential Education, and it’s being embraced across both the… Continued

Simple Techniques for Media Interviews: How to Skillfully Deliver Your Message

August 12th, 2008 by Iris Dorbian

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we've left a meeting wishing we'd said more to advance our position but… Continued

Aligning Your Brand with Green Causes: How to Get Started

August 12th, 2008 by Iris Dorbian

There are ways you can align your company brand with green causes—just follow these nine tips: • Identify the areas that matter to your stakeholders. • Identify the areas for which your company is positioned… Continued

Green Business: From Risk Management To Opportunity Capitalization

August 12th, 2008 by Iris Dorbian

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

Green Business: From Risk Management To Opportunity Capitalization

August 11th, 2008 by PRNEWS

When the first wave of environmentalism washed ashore in the 1980s and early '90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

Tip Sheet: How PR Can Take the Lead in Brand Building

August 4th, 2008 by PRNEWS

By Matt Kucharski Brand identity. Brand voice. Brand value proposition. Brand personality. We've all heard the terms, and we've all participated in discussions with experts from advertising, design, direct marketing and even management consultants talking… Continued

Three Ways to Get Media Attention

July 29th, 2008 by Iris Dorbian

Corporate America is becoming a nation of drivel spewers. National business reporters are usually very smart individuals with high degrees of intellectual curiosity. Most have access to incredible amounts of data regarding the industries they… Continued

Business and Human Rights – On the Radar Screen

June 30th, 2008 by Iris Dorbian

Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown by leaps and bounds in the past two to three years. By any measure, how companies are… Continued