Search Results for: john roderick&o=recent

Case Study Partnerships

April 26th, 1999 by

Community Relations Results in After-School Program Success
The federal government doles out billions of dollars every year for community-based programs, sometimes leaving the PR legwork to somebody else. A case in point is the “21st Century Community Learning Centers Program,” …

The Win
In February, Ghiorse & Sorrenti Public Relations was retained to complement its broad fundraising support for Vassar Brothers Hospital Foundation in Poughkeepsie, N.Y., with a promotional effort to support the latter stages of a $20 million capital campaign for …

For me, one of the most difficult lessons to remember about online PR is that I have almost no control over how the audience sees my campaign materials. If you are producing materials for television, your products look better if …

Key Contacts: Chicago Tribune

February 22nd, 1999 by

Chicago Tribune
435 N. Michigan Ave.
Chicago, Ill. 60611-4003
Phone: 312/222-3232
Editors from this windy city paper make pitching a breeze with their Midwestern good manners. Expect return calls and good media relations advice when targeting these journalists. The key here …

The Economist

February 8th, 1999 by

25 St. James St.
London, England SW1A 1HG
Editors at this weekly international business newspaper don’t break the stereotype of hard-nose newspaper journalists. Courting these bureau chiefs was no easy feat, as most weren’t concerned with returning our calls. You’ll …

New Hires
Advertising and marcom house Accent Communications, Boston, hires Patti Marxsen as senior account executive on the technology side; previously, she owned her own contracting business, The Write Woman, Boston.Cohn & Wolfe, New York, hires Chris Sorek as global …

Media Moves

January 7th, 1999 by

Applied Clinical Trials: Shannon Barker, assistant editor.
Phone: 541-343-1200; fax: 541-344-3514
American Family Physician: Barbara Apgar, MD, associate editor; Grace Brooke Huggman, MD, associate editor; Jeffrey Kirchner, associate editor, James Nuovo, MD, assistant editor, Richard Sadovsky, MD, …

A recent community and media relations effort to take a bite out of the Big Apple crime scene and announce the arrival of a cellular company was a proven success, with the pilot program moving ahead to help maintain safety …