Search Results for: john roderick&o=recent

Technology advances and a global marketplace have taken the geographic boundaries off of PR campaigns. The world is suddenly a very small place.
Although globalization has helped healthcare companies bring new products to market faster than ever before, there are …

Winner Public Affairs
Whipping the American public into a frenzy about football is an uncomplicated feat. But getting government and the public to rubber stamp construction of a stadium is entirely another game.
The latter was the scenario Cashman & Katz, …

Better Patient Info Needed

Contrary to popular assumptions, health plans are not the top reason consumers change, add or select a physician. Quality of physician communication and care is the reason. Half of America’s 100 million households changed physicians in the …

The News Monitor

May 13th, 1999 by

Commission Issues Newborn Kidnapping Guidelines

The Joint Commission on Accreditation of Health Care Organizations (JCAHO) last week issued guidelines that should help hospitals prevent baby snatching. The special alert was sent to nearly U.S. 5,100 hospitals and has a direct …

The News

April 29th, 1999 by

Test-driving Faith-based AIDS/HIV Outreach

A faith-based approach to AIDS/HIV outreach is being tested by a handful of African-American churches throughout the country in response to the disproportionate ratio of AIDS/HIV infection among this group.
Last week, Antioch …

The NATO bombings in Yugoslavia are an emotional and difficult issue for many people, given the terrible human cost of thousands of displaced Kosovars, “collateral damage” and three U.S. captives. The communications challenges that this conflict raises for the …

Case Study Partnerships

April 26th, 1999 by

Community Relations Results in After-School Program Success
The federal government doles out billions of dollars every year for community-based programs, sometimes leaving the PR legwork to somebody else. A case in point is the “21st Century Community Learning Centers Program,” …

The Win
In February, Ghiorse & Sorrenti Public Relations was retained to complement its broad fundraising support for Vassar Brothers Hospital Foundation in Poughkeepsie, N.Y., with a promotional effort to support the latter stages of a $20 million capital campaign for …