Search Results for: john roderick&o=recent

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When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing… Continued
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top… Continued

Research-Driven ROI

March 30th, 2009 by
When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication… Continued
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top… Continued
In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to… Continued

Litigation Communications

February 23rd, 2009 by
Winner: FD Campaign: 290% Greater Than Expected: A Campaign to Maximize Returns to Enron's Creditors Enron executives may have been responsible for engineering one of the largest acts of corporate fraud in U.S. history but,… Continued