Simple Techniques for Acing Media Interviews
October 5th, 2009 by PRNEWS
The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.
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PR News Announces PR People Award Finalists
September 28th, 2009 by PRNEWS
Once again, the finalists in this year’s PR News PR People Awards set an even higher standard of excellence and innovation in the realm of communications, and they did so in the midst of a… Continued
Volunteerism Unfazed by Recession
July 28th, 2009 by PRNEWS
Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.
Increasing Your Organization’s Visibility
July 6th, 2009 by Dave Groobert
When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you… Continued
Communications Is Key to Mitigating Risks in Turbulent Economy
June 4th, 2009 by PRNEWS
The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued
Top Communications Execs Consider ‘The Great Reputation Crisis’
May 26th, 2009 by PRNEWS
On May 15, 2009, a panel of corporate communications executives at leading corporations participated in a panel discussion entitled “The Great Reputation Crisis—and How to Respond.” Featured as part of the IPREX Annual Meeting held… Continued
SR Continues to Deliver Strong Returns
May 26th, 2009 by PRNEWS
Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so… Continued
CSR Continues to Deliver Strong Returns
May 25th, 2009 by PRNEWS
Times are tough and budgets are tight. Companies need to think about sticking to their knitting and getting back to fundamentals. This is no time to be thinking of corporate social responsibility, right? Not so… Continued
The current financial crisis is a mixed bag for communications executives, according to a slew of recent industry reports. On the one hand, their value quotient seems to have increased exponentially in the eyes of… Continued
Speechwriting: Speaking to Be Heard and Understood
May 6th, 2009 by Robert J. DeRosa
The words “speech” and “talk” can be used interchangeably for a reason: A speaker should always sound as if he or she is talking to the audience rather than reading a script. A smart guy… Continued