Search Results for: john roderick&o=recent

Lasting Impressions

February 28th, 2000 by

Want reporters to remember you (and like you) after the trade show? More advice from the experts…

Make your story visual. “Give the media what they need to produce a story,” says John Hanks, senior account supervisor with Ballard Communications …


February 21st, 2000 by

S. Peter Brinch
Senior Counselor,
Issues Communication Unit
Constellation Energy Group
Baltimore, MD
How PR Found Him
Spent last year of undergrad at American University (1974) in a work-study program with a large accounting firm, …

The Win
With growing competition from a wide array of physicians vying for the lucrative cosmetic surgery market, the American Society of Plastic Surgeons (ASPS) decided to launch an
aggressive logo campaign that promotes the association as the gold standard …

Media Moves

February 14th, 2000 by

Stephanie Stoughton joins Boston Globe as a business writer to cover
Susan Kuchinskas, former senior reporter at Adweek’s IQ, joins Business
2.0 as senior writer covering marketing.…Tom
Hoffman, senior editor covering management and …

Media Metrics

April 7th, 2003 by

Although the media have already started to dial back on constant
coverage of the war in Iraq, the conflict continues to drive the
most coverage. No doubt, PR pros trying to pitch non-war related
stories have their work cut out …

The employee grapevine is probably one of the most powerful
communications vehicles in your company – whether it’s spreading
fact or fiction. But there are a variety of other, better tools
available to communicate with your most important constituency.
Companies …

Strategy of the Week

January 27th, 2003 by

There’s no worse time to burn a media contact than when your
organization is in crisis. We polled some of our colleagues at
sister publications to find out what companies do wrong when
dealing with the media while in crisis …