Search Results for: john roderick&o=recent
Christi Day, Online Spokesperson and Emerging Media Specialist, Southwest Airlines For someone who claims to have practically stumbled into social media, Southwest Airlines’ Christi Day is a study in self-effacement—and accomplishment. Having become a preeminent…
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Jonathan Collegio, VP, Digital Television Transition, National Association of Broadcasters You may have heard about television’s analog-to-digital switch that took place earlier this year. If so, it had a lot to do with the work…
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Anne Carelli, Digital Communications Manager, Coca-Cola Co. For many large companies, the major restructuring of a Web site is a risky endeavor booby-trapped with pitfalls, budgetary concerns and lapses in inter-company communication. Enter Anne Carelli,…
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Melissa Connolly, Vice President for University Relations, Hofstra University When Melissa Connolly was tasked with coordinating and managing the media relations and communications for Hofstra University as it hosted last year’s final presidential debate between…
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t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority.
While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.
Campaign: Hillsides Foster Soles Winner: Hillsides The statistics surrounding foster care in America are staggering: More than 500,000 children are in foster care nationwide, with more than 102,000 in California alone. What’s more, 40% of…
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Campaign: A Dog for Obama Winner: American Kennel Club When President Obama publicly made a promise to give his daughters a dog following his election, the American Kennel Club used this opportunity as a platform…
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“As a for-profit, Horizon will have even less inclination to care” In September 2008, the Children’s Hospital of Philadelphia was told by Horizon Blue Cross Blue Shield that it would be dropped from the insurer’s…
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How PR professionals can secure C-suite buy-in for CSR initiatives
