Search Results for: john roderick&o=recent

Media Insight: CFO Magazine

April 10th, 2000 by

253 Summer St.
Boston, MA 02210
Founded in 1985, CFO Magazine provides in-depth coverage of strategic financial management and its effect on the bottom line, with a particular focus on big business
personalities. As a monthly, the publication …

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April 3rd, 2000 by

It was bound to happen. PR for Dummies, the latest title in IDG Books’ popular series, will hit the shelves this December, authored by Jericho Communications President
Eric Yaverbaum. Will the book’s formulaic genre undermine the credibility and respect that …

Media Moves

March 27th, 2000 by

Ellen Ullman leaves Family PC to join Working Woman as technology editor.
Until her replacement is hired at Family PC, send all education, travel, health
& beauty, shopping, food, and entertainment pitches to Executive Editor
Jo Cavallo. jo_…

In the middle of a telephone interview, the CEO of a smallish telecommunications
firm was having trouble articulating his point to a journalist. After fumbling
his statement a couple times, he interrupted himself, sighed deeply and said
to the journalist, “…

The Win
When a client leaves a market it provides a unique opportunity for the PR agency to pursue business from the client’s local competitors. Sawchuk, Brown Associates’ (SBA) solid
track record with Kaiser Permanente, which exited the New York …

If you want to romance journalists, you don’t need to send gifts, toys and bribes to get them to cover your story. Although it doesn’t hurt. (PR NEWS is hoping to score some
feather pillows out of its page 5 story …

There’s been a lot of excitement in the press about all the money Internet companies are spending on advertising. Leonard Saffir, a seasoned PR professional and author of
the newly published book Power Public Relations, thinks those budgets would have …

Campaign Roll-Outs

February 28th, 2000 by

Ogilvy PR Worldwide will implement a communications andI/R push for, a Web-based company that provides online sweepstakes, contests, rewards points and
promotions…Cohn & Wolfe Atlanta will handle PR surrounding Major League Baseball’s John Hancock All-Star FanFest. The …