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Social media and new digital technologies were also hot topics as PRSA's International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote.
Winner: Weber Shandwick – 2010 Census Issues Management Program Ensures a Complete Count The U.S. Census Bureau had one goal as it geared up for its nationwide polling in 2010: achieve a high return rate on…
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Winner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations…
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Flight attendant Steven Slater's angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.
Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.
A corporate reputation study shows the depth and breadth of public sentiment towards well-known brands.
For many PR executives, the dog days of summer means figuring out how to get the most bite out of next year’s budget. PR News analyzes a nonprofit's communications budget for 2010 to see where companies may be cutting and adding as the year draws to a close.
Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about.
Unfortunate comments by Zoo New England's CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.
As reputation and trust issues continue to dog corporate America, executive positioning has never been more important.
