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As more people use their smartphones to access information, it's become more critical for communicators to be sure a site's content is ready for the mobile Web. This, of course, brings up the thorny question of resources.
Communicators are getting really good at monitoring what their customers are saying—it's taking action on behalf of customers that's lagging. But organizations large and small are starting to pick up the customer service pace.
Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?
Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?
Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.
While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.
John Trybus Manager of Public Relations & Tour Advance, Office of the Founder - Global, The Jane Goodall Institute In a mere two-and-a-half years, John Trybus has ascended from being an intern at the National…
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Winner: Chris Fuller Director of PR & Emerging Media, Pizza Hut How do you top off a large, everything pizza with extra cheese? Chris Fuller succeeded in doing just that in 2010 with a menu of…
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Winner: Kent State University - Commemorating the 40th Anniversary of May 4, 1970, Shootings at Kent State University Kent State staff were charged to orchestrate the commemoration of the 40th anniversary of the campus shootings that…
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The cream of the communications crop, our PR People Awards finalists, including Hall of Famers and 15-to-Watch, will be honored on Nov. 30 at an awards luncheon in Washington, D.C.
