Amex Classes Up Foursquare
June 23rd, 2011 by PRNEWS
Foursquare's partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.
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Measurement Consolidation Looms Large at AMEC Conference in Lisbon
June 16th, 2011 by Angela Jeffrey
VMS' Angela Jeffrey provides highlights from AMEC's European Summit on Measurement.
The State of Financial Comms: Adjusting to the ‘New Normal’
May 23rd, 2011 by PRNEWS
While financial PR pros still face an uphill battle in rebuilding their organizations' reputations, the crisis mode is largely over, replaced by new, more effective messaging.
Faceless Tactics
May 17th, 2011 by Assaf Kedem
Facebook's attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
8 Questions to Ask Before Working With an NGO
April 12th, 2011 by John Friedman
John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization's philanthropic programs.
M&A Comms: Straddling the Line Between Too Much, Too Little Info
April 11th, 2011 by PRNEWS
Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.
Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’
March 28th, 2011 by PRNEWS
Thanks to a crowded marketplace, corporate messages can't be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.
PR News Announces Winners of 2011 CSR Awards
March 8th, 2011 by PRNEWS
Honeywell International's Tom Buckmaster takes the CSR Executive of the Year honor, among 27 corporate citizenship and seven legal PR award categories.
2011 CSR Awards: CSR Executive of the Year – Marketer
March 8th, 2011 by PRNEWS
In 2010, Pizza Hut's Leslie Brunt helped the organization secure a partnership with prominent actor and children's author John Lithgow that led to the donation of more than 50,000 meals to Haiti Relief.
Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.